Unlike the choice technique of different agencies where one has to move and interview, Ogilvy & Mather Limited had a unique method to hiring interns. There was an outstanding competition, The Punchline, organized using our university where the student groups needed to make an advertisement. The winner of the competition would get the possibility to intern at Ogilvy.
The opposition additionally had a go-thinking spherical where they decide, a top govt from Ogilvy & Mather India’s Mumbai workplace, asked the participants questions on the product advertised and the campaign. The choice introduced the consequences, “The winner of the ad-making opposition is Team Dronacharya.” I changed into thrilled as I had earned a 2-month summer season internship at the world’s top ad corporation, the region wherein the mythical adman, Piyush Pandey, had made blockbuster brands like Cadbury, Asian Paints, Fevicol, and so forth. Famous.
I did no longer comprehend the precious experience that I became approximately to have at Ogilvy. Before my first day, I had several doubts like: “Are the employees going to be pleasant?”, “Am I going to present my nice in my first internship?”, “What form of tradition do they’ve?” and so forth. All my doubts have been put to relaxation once I entered right into a Google-like workplace with creative human beings brainstorming in informal wear, calling each different by way of their first names despite the age gap. Being the youngest intern at Ogilvy, every time a person asked me how I was given into this kind of huge-shot corporation at this type of young age, I could quip that I flew to Ogilvy on my Dronacharya Drone.
On a primary day, I turned into given a challenge Ogilvy termed The Face of Jana Bank. The objective of this challenge changed into considering a emblem ambassador for Jana Bank, a person who did no longer overshadow the company. Still, it promoted it, with whom humans in India may want to relate. It changed into a nice exercise for the brain. After plenty of consideration, I had the eureka second when I said, “Nawazuddin Siddiqui”! This helped me break the ice with my colleagues and left a first-rate first impact. I changed into an appreciation for my concept.
I labored as a client servicing (account control) intern for two months. I was given the opportunity to paintings for a plethora of well-known brands like CEAT tires, JSW Steel, Rajasthan Royals, Castrol Oil, Jana Bank, and many others. My mentor becomes a brilliant individual to paintings with. On the first day, he stated, “Client Servicing is all about staying power and humility. Without those two, one can’t pride the clients.” I did number one studies for a main tire emblem and made a questionnaire for the identical.
The paintings turned traumatic, and I needed to meet time limits. My paintings ranged from making decks for the purchaser pitch to brainstorming ideas for the brand’s marketing campaign. I also had to do market studies of the competition for Castrol Oil which Ogilvy known as Competition Review. I also handled an account for a major metal agency where I contacted the creative branch’s advertising crew and installation meetings. The work was hectic; however, getting comments from clients become pretty helpful. My paintings may be summed up using the quote, “Client Servicing is the patty of the burger among the two facets – Client and the Creatives – and managing each requires endurance and humility.”
Working at Ogilvy, I realized how one of the actual lifestyle problems has been from the idea classes taught in class! While my internship turned into an unpaid one, the training I learned was worthwhile. I learned a way to be innovative and effective in conveying a message through an advert, the significance of teamwork, and delighting customers. I also managed to get signatures of Piyush Pandey, sir, on his autobiography Pandemonium. People at Ogilvy were pleasant, inspiring, and always willing to proportion their studies and struggle thoughts. Thanks to the specific culture, I made friends with employees two times my age. Mingling with other interns from different elements of the arena also gave me new views about advertising and many other topics.
My revel in modified my advertising enterprise’s angle; it taught me that catchy titles and celebrities are not the simplest things required for a hit marketing campaign. I learned that a successful marketing campaign is all approximately storytelling. A terrific story inspires and motivates others to take a leaf out of the e-book and grow to succeed. After this top-notch internship enjoy, now I’m eagerly looking ahead to my subsequent, and my Dronacharya Drone is prepared for another takeoff!
About the Author: Jainam Vora from Narsee Monjee College of Commerce and Economics shares insightful information about his internship at a massive shot business enterprise, Ogilvy. This story turned into first posted on Internshala, an internship and schooling platform.