Unlike the choice technique of different agencies where one has to move and give an interview, Ogilvy & Mather Limited had a completely unique method to hiring interns. There was an outstanding competition, The Punchline, organized by means of our university where the student groups needed to make an advertisement. The winner of the competition would get an possibility to intern at Ogilvy. The opposition additionally had a go-thinking spherical where the decide, a top govt from Ogilvy & Mather India’s Mumbai workplace, asked the participants questions on the product advertised and the campaign. The choose introduced the consequences, “The winner of the ad-making opposition is Team Dronacharya”. I changed into thrilled as I had earned a 2-month summer season internship at the world’s top ad corporation, the region wherein the mythical adman, Piyush Pandey, had made blockbuster brands like Cadbury, Asian Paints, Fevicol, and so forth. Famous.
I did no longer comprehend the precious experience that I became approximately to have at Ogilvy. Before my first day, I had several doubts like: “Are the employees going to be pleasant?”, “Am I going to present my nice in my first internship?”, “What form of tradition do they’ve?”, and so forth. All my doubts have been put to relaxation once I entered right into a Google-like workplace with creative human beings brainstorming in informal wear, calling each different by way of their first names despite the age gap. Being the youngest intern at Ogilvy, every time a person asked me how I were given into this kind of huge-shot corporation at this type of young age, I could quip that I flew to Ogilvy on my Dronacharya Drone.
This helped me break the ice with my colleagues and left a first-rate first impact. On the primary day, I turned into given a challenge that Ogilvy termed as The Face of Jana Bank. The objective of this challenge changed into to consider a emblem ambassador for Jana Bank, a person who did no longer overshadow the company but promoted it, with whom humans in India may want to relate to. It changed into a nice exercising for the brain. After plenty of considering, I had the eureka second when I said, “Nawazuddin Siddiqui”! I changed into appreciated for my concept.
I labored as a client servicing (account control) intern for two months. I were given the opportunity to paintings for a plethora of well-known brands like CEAT tyres, JSW Steel, Rajasthan Royals, Castrol Oil, Jana Bank, and many others. My mentor become an brilliant individual to paintings with. On the first day, he stated, “Client Servicing is all about staying power and humility. Without those two, one can’t pride the clients.” I did number one studies for a main tyre emblem and made a questionnaire for the identical.
The paintings turned into traumatic, and I needed to meet time limits. My paintings ranged from making decks for the purchaser pitch to brainstorming ideas for the brand’s marketing campaign. I also had to do market studies of the competition for Castrol Oil which Ogilvy known as Competition Review. I additionally handled an account for a major metal agency where I contacted the advertising crew and installation meetings with the creative branch. The work was hectic however getting comments from clients become pretty helpful. My paintings may be summed up by means of the quote “Client Servicing is the patty of the burger among the two facets – Client and the Creatives – and managing each requires endurance and humility.”
Working at Ogilvy, I realised how one of a kind the actual-lifestyles problems have been from the idea classes taught in class! While my internship turned into an unpaid one, the training I learnt were worthwhile. I learnt a way to be innovative and effective in conveying a message through an advert, the significance of teamwork, and delighting customers. I also managed to get signatures of Piyush Pandey sir, on his autobiography Pandeymonium. People at Ogilvy were pleasant, inspiring, and always willing to proportion their studies and struggle thoughts. Thanks to the specific culture, I made friends with employees two times my age. Mingling with other interns from different elements of the arena additionally gave me new views about advertising and a bunch of other topics.
My revel in modified my angle approximately the advertising enterprise; it taught me that catchy titles and celebrities are not the simplest things required for a a hit marketing campaign. I learnt that a a success marketing campaign is all approximately storytelling. A terrific story inspires and motivates others to take a leaf out of the e-book and grow to be successful. After this top notch internship enjoy, now I’m eagerly looking ahead to my subsequent, and my Dronacharya Drone is prepared for another takeoff!
About the Author: Jainam Vora from Narsee Monjee College of Commerce and Economics shares insightful information about his internship at a massive shot business enterprise, Ogilvy. This story turned into first posted on Internshala, an internship and schooling platform.